Case Study: Dynamic Branding

What is Dynamic Branding?


Dynamic Branding is a system for creating and using a brand identity that is both flexable and changes depending on the context of the brand placement. This system help keeps the brand fresh and appealing which has become quite important in this age where we are consitaly impacted by a veriaty of branding. This changing of the brand can just be the colours or the imagery and logo like the "Hadfields" wall paint branding below. Which was one of the first uses of the idea of an dynamic brand idenity which was illustrated by Maurice Wilson.

This style of branding is not for every client but is becoming more and more relevant in an era where an identity has to work in so many different locations from digital animated media and static print medium.