This project was created under the supervision of davefitzdesign.com and printed on gloss finished doy pouches.
National Organic Products Ltd. was founded in 1999. As an Irish company, they set about providing a broad range of 100% organic food products across a range of everyday grocery items on the basis of both quality and affordability for you the consumer. As they see it taste is everything and offer our consumers not only some of Ireland's most loved brands but importantly we help you make some simple
healthy choices to suit today's lifestyles.
Their mission is to transform the perceived niche of healthy eating into
a mainstream and accessible choice for Irish consumers nationwide
so that their customer can walk into a local supermarket, speciality retailer or independent grocer to find Bunalun Organic brand.
Bunalun Organic brand has extended their range activity to include many Free From food products for consumers with dietary sensitive or intolerance concerns and is growing their core Bunalun Organic brand to also reflect these needs of you the consumer.
This is where I had to create a new packaging visual that kept within the brand current guild line while still making the packaging appealing. By making the information clinically accessible on the front and back of the pack this is then partnered up with a colour coding system that helps to differentiate each product in this range.
It has made the product range accessible, honest and appealing to the mainstream consumers.